Businesses are moving everything online today. During the New Normal, digital marketing is now our most viable form of marketing. Alex Stulac will discuss with you how to drive business online during this New Normal. He will share how to position your messaging to stay relevant and useful to your customers. More, he will help you to better connect with your customers by building your buyer persona.
A buyer persona is a fictional character profile that helps you position your marketing outreach initiatives (e.g. social media, blog posts, advertisements, etc.) to attract your ideal customers.
You will learn:
- key strategies to be effective online today.
- what is a buyer persona, how important is it, and how it is, most likely, the missing link to your success online.
- build your buyer persona.